Growing with Social Media

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Hello Ladies

Technically this post is more hustle/passion related than hair related but it is just in time for International Women’s Day.
I attended a panel discussion at Social Media Week Lagos a few days ago. The discussion called “ Hair We Go!! Technology and the Natural Hair Movement”. The aim of the discussion was for social media gurus and top professionals in the hair care industry to share tips on using social media to grow your brand, create influential content and turn your passion into real income.

So many of us ladies, in addition to having careers, have other passions we blog about or would love to turn into a successful business. Often, it is more about purpose and fulfilment than making money.
Whatever your reasons maybe, it is becoming increasingly impossible create a brand/business without social media.

When I created Hairducation, I just wanted to spread the gospel of good hair care and have somewhere to send ladies who had questions about my hair. It was and will always be a passion first thing for me.
It has however been a blessing that in addition to me writing and hopefully helping ladies with their hair, I am able run an international hair care consulting service. I certainly would not have this opportunity without technology and social media.

I think it is important, almost a responsibility to encourage and uplift other ladies in the way that so many do for me. With this in mind, I thought I would share some of the notes and lessons I took from the panel discussion and I hope you find it as beneficial as I did.

To all my ladies working hard to make their passions and dreams come alive and flourish, I see you and this post is for you.

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How to grow your blog, brand, business, side or main hustle through social media

In no particular order;

1) Consistency and Quality
Try to have a consistent or regular schedule for releasing your content. Be consistent in the type of content you put out but don’t make the mistake of putting out poor quality material just to be consistent. You should always strive to maintain or improve the quality of your content.

2) Anticipation
Take the time to figure out what your readers/followers want to read about or see and let them know it’s coming soon. Give them something to look forward to and they will keep coming back for more.

3) Respond
It is important to respond to as many comments/questions that you receive. Build a rapport with your readers/followers.

4) Identify your niche
You have to figure out what your niche is.
It could be a specific area such as hair care in my case or something broad that encompasses a variety of things such as life style or even business consulting. It could be anything!! No matter what you are into there is community out there that is interested in what you have to offer or share.
Make sure it is something you enjoy and have real passion for otherwise you won’t get very far before the stress of blogging/business gets too much for you.

Don’t be all over the place. Try to figure out what you want to talk and stay relevant. For instance, wouldn’t it be off key if you came here and saw a blog post about celeb gossip!!

5) Put out genuine information.
You don’t want to risk losing your credibility by putting out information which is incorrect. Take the time to verify or research your information before posting it on your site or social media pages.

6) Try to avoid mixing up your private life with your brand.
This is a personal favourite of mine but it is becoming increasingly difficult to have a clear defined line and in some cases the two are interlinked.
For instance, a lifestyle blogger will probably share his or her personal lifestyle or a religious blogger will probably want to use their own spiritual walk to show how much they have grown.
I think what has worked for me is deciding from the onset how much of my personal life needed to be out there (fortunately for me, not a lot) and how much I was willing and comfortable to share.

7) You DONT have to be on every Platform
Facebook, Twitter, Instagram, Pinterest, Snapchat, Tumblr, Google+, and whatever major platform is coming up soon……
It may be tempting to create pages for your brand on all these platforms, if you are able to do so and put out great content consistently on all of them, great!!!
Unfortunately, if you create and publicise pages/platforms but literally have almost zero content there it can come across as lazy It is better to pick just a few that you can focus on being great at.  Don’t bite off more than you can chew.

8) Choose a virtual mentor
We don’t have real access to the people we would love to learn from but thanks to social media you can follow their pages.  Learn from them and be inspired by them.

9) Collaborate
Collaborate with others in your field. This is a definite win win situation that exposes your brand and work to many new readers.

10) Hash tag Power
Learn the power of using hash tags. Hash tags help expose your brand and work to anyone searching for the terms you have used and it is also great for promoting events you are involved in or giveaways you are hosting. I didn’t realise how important hash tags were until recently and it’s something you certainly shouldn’t sleep on like I did.

11) Make that money – Learn how to turn your followers into clients
Create a product or offer a service that solves a problem, need or want of your readers. Inform your readers/followers of your services or products but don’t overdo it. If every post feels like a marketing pitch it can be major turn off.

If you have a passion for something and do it well (and often free) for long enough, the offers will come rolling in and opportunities will present themselves.
My advice however, is that you should be selective and careful with “HOW” you make money. Try to do it with integrity and in a honest and open way that does not exploit your readers or take their trust for granted.

I made sure I got a professional certification before I began offering my coaching service and have plans to do even more in-depth courses in the near future. Professional qualifications give you a leg to stand on.
I have lost track of how many endorsement offers I have turned down because I know the quality of the products would do nothing for my readers hair.
In my opinion, Hairducation’s biggest assets are its readers and followers on social media. I would like to think I have worked pretty hard to earn your trust and Lord knows I plan to keep it.
I hope you have learned something good from this post. I am working on the first educative post of the month which will be all about grey hair; embracing it or covering it.

Happy international women’s day ladies ……

See you soon

x

Lade

Learn | Change | Grow

MISTAKES I’VE MADE ALONG THE WAY

The hair JourneyI believe there are two ways to learn from other people.  You can learn from what a person has done right and you can also learn from the mistakes they have made.
In this post, I will set out some of the mistakes I’ve made over the years on my hair journey.

Mistakes I’ve Made With Research

I’ve said time and again that I spent 3 months researching before I officially started my hair journey. The key mistake I made at the beginning of my journey was that I ignored some aspects of the research.
For instance, I carried on using sulphate shampoos. I thought that since I would be deep conditioning afterwards, the harshness of the sulphates on my hair would be overridden.
Also I carried on blow drying with heat. I thought surely heat once a week can’t be that bad.
However, I noticed a vast difference in how my hair felt and progressed when I cut out direct heat and switched to sulphate free shampoos.

Mistakes I Made With Technique

I did not review and update my techniques as I progressed on my hair journey.
Up to when I was APL, I could wash my hair without putting it in braids.  When my hair got longer,  it would tangle badly on wash days.  Rather than reviewing my regimen,  I  would spend hours detangling my hair. However when I started to lose more hair than I was comfortable with  I was had to re-evaluate the situation. I realised that the only thing that had changed was the length of my hair.
I did a little research and quickly learned that longer hair tends to tangle more than shorter hair on wash days and that a way to overcome this was to wash it in box braids (calabar). I tried it out and it worked like a charm.
Ladies as you progress on your hair journey,  when a product or technique is no longer working for you; review, regroup and carry on.

Mistakes I Made With Products

There are two mistakes I made with hair products.

1)The first is that I did not give some products enough chance. I gave up on them and later realised that I had been using them incorrectly, eg, using too much or too little of the product.

2)The second mistake I made with products is that I gave up on products that worked well on my hair because they contained some ingredients I was trying to avoid like mineral oil and petroleum.
I switched from a conditioner that contained them to one that didn’t. The new one did not seem to work for my hair so I tried other conditioners that didn’t contain petroleum or mineral oil. Again they just didn’t seem to do much for my hair, so I went back to my Motions Moisture Plus which seems to keep my hair happy even though it contains some ingredients I am not too keen on.
My advice when it come to products is this: always try the products that are mineral oil and petroleum free first, if they are not working for you and you have a product that works for you but contains mineral oil/petroleum,  you can go back to using it BUT keep an eye out for a better product, ie one that doesn’t contain such ingredients and works well on your hair.

Mistakes I Made With Styling

When my hair was shorter there were so many cute protective styles I could have rocked but didn’t because I was too focused on growing longer hair. Now when try to create some of those styles it doesn’t look quite right.

Mistake I Made About Black Hair

Early on in my hair journey, I thought that when my hair became long and healthy I would be able to do all the things you aren’t supposed to do to black hair.
I thought I would be able to use a curling iron every day, and leave it down all the time and comb it till my hand ached. For some reason I thought being successful on a hair journey would give me a licence to do all these things to my hair.
Healthy black hair is still BLACK HAIR!
Healthy black hair (relaxed or natural) is still delicate, cannot tolerate heat abuse, must still be handled with care and protected.  Being on a hair journey will not turn the hair you grow to Brazilian, Peruvian or hair of another race.

The point of hair journey (in my opinion) is that at last, all the myths about black hair can be set aside and we as black women LEARN to give our hair what it needs.

So if you are natural, be aware of what your hair needs and how to take care of it.
If you are relaxed,  learn what relaxed hair needs and how to take care of it.
The same applies to ladies with coloured or locked hair.

Off course their are black ladies out there who wash their hair with anything and always wear it down and don’t even deep condition but still have butt length hair. These ladies are exceptions, I think we all no too well what happens to a lot of us when we don’t care for our hair.

I hope you  learn something from my mistakes.
Happy hair journey ladies.

X

Lade

Learn | Change | Grow.

Coming Soon to Hairducation

Coming soon

I never intended to start a hair care blog.
I was just another girl with hair issues when I began my  hair journey.  But as my hair grew longer, people around me noticed and started asking for advice and tips for their own hair.

I am always happy to answer hair related questions however it is hard to break down all the aspects of a hair journey in brief conversations with people who approach me. I decided that the best way to overcome this problem was to create my personal online hair care guide and now I can direct whoever approaches me here.

The truth is I love talking about hair and this blog gives me a perfect excuse to do so in a clear and concise manner.

There are so many topics and information I want to share and discuss such as:

PRACTICAL HAIRCARE TOPICS
Relaxer Do’s and Don’ts –  a detailed guide and practical tips to help prevent hair loss as a result of relaxing.
Divide and Conquer– why you should do everything to your hair in sections and how it minimises breakage
How to combine healthy hair care practices with wearing extensions – Three part series

EDUCATIVE TOPICS
Why we have to make a conscious effort to grow our hair unlike other races
Why black hair appears to stop growing at shoulder length
How much of hair length and thickness is down to genes
Why shiny hair isn’t the same as healthy hair

TOP 10 & TOP 5 SERIES
Top 10 things which damage black hair
Top 10 hair inspirations -ladies whose hair made my jaw hit the floor and inspired me to begin my own hair journey
Top 5 mistakes I made at the beginning of my hair journey

SOCIAL CULTURAL BLOG POSTS
Guest features

Style trends
Celeb looks

 

I hope a few of the above topics grab your attention and that you will find them informative, motivational and entertaining.

I am so excited get started so please visit the Hairducation blog home page for regular blog posts.

Learn | Change | Grow

 

 

 

Hair Length Goals

Lenght Goals

I was watching Act like a lady, Think like a man in the cinema with a bunch of my friends and the following questions came up in the movie: what are your short term goals? what are your long term goals?
I smiled to myself because it reminded me of advice I received at the beginning of my hair journey.  Advice about the importance of short term and long term goals when you start a hair journey.

THE FIRST GOAL

The first and most essential goal on a hair journey must be to improve the health of your hair.  Having long hair which is unhealthy looking, badly damaged and very thin is not a good idea.
A popular saying on hair care forums is “health before length”.   When you start your hair journey, you should focus on preventing further damage, restoring the moisture levels of your hair and preventing excessive breakage.
Having a hair regimen will help you achieve such goals.
Most ladies on a hair journey notice an improvement in the health, look, feel and thickness of their hair before they begin to see an increase in length.

THE LENGHT GOAL

Lenght Goals 2

When your regimen is in full swing and you are beginning to notice an improvement in its health, you can move on to setting your length goals.
If you’re going to start a journey you might as well have some sort of length destination, however short or long.
Also having a length goal will help to keep you motivated on your hair journey.

The picture above shows the hair length chart and acronyms used on many hair care forums.
If you are currently neck length for example and have a mid back length goal, it may seem a bit daunting and unattainable.
Well to make the journey feel less like mission impossible, it is advisable that you set short term length goals whilst keeping your long term goal at the back of your mind.  It simply makes the journey feel more achievable.

Lenght Goals 3

My goal at the start of my journey was to have healthy APL (armpit length) hair.  When I got close to reaching that length I thought, “hhmm actually BSB (below shoulder blade) would be nice”.
When I got to BSB the greed monster took over and I set a long term goal of waist length.
In the short term  however, I focused on first getting to BSL ( bra strap length) and then to MBL (mid back length).  Having short term goals made the journey to waist length that much easier.

Lenght Goals 4

Have you started or thinking of starting a hair journey?  If yes, tell me, what are your short term goals? What are your long term goals?

 

Learn | Change | Grow

6 Facts You Should Know Before You Start a Hair Journey

 6 Facts you should know

If you have just discovered healthy hair care journeys, it is likely that you will be tempted to start one immediately.  Although this is a positive thing, before starting a hair journey there are some facts that must be pointed out.  These are facts I believe you should be aware of before starting a hair journey.

1 Time

It takes time to understand the different types of hair products available and to learn how to use them correctly.  Creating a regimen that is suitable for your hair type and lifestyle can also be time consuming.
Please note also that improvements in your hair will not occur overnight; positive results will be achieved over a period of time; months and years not days or a few weeks.
You have to be patient and have a realistic and fact based mind set on how long it will take you to achieve your desired hair health and length goals.

2 Consistency and dedication

When you start a hair journey and create your hair regimen, you have to be consistent and remain dedicated.  There is no point taking care of your hair for a few weeks, ignoring it for months and then expect to see a positive change in your hair.    Not being consistent with your hair regimen will only lead to disappointment.  You have to incorporate healthy hair care practices into your lifestyle on a permanent basis.  At first this may seem tasking and  complicated however it will eventually become second nature.

3 On-going Review

If you have begun a hair journey, it is likely that you will have purchased new products and commenced healthy hair practices.  You will have to review whether the products and practices are working for you or not.  Ensure you are using the products correctly and assess how your hair reacts after a few uses.   A hair journey and hair regimen should be flexible. It should start with the basic products and practices which you can adjust until you find the perfect regimen for you.

4 Do it yourself between salon visits

It is important that you find a good salon for processes like relaxers and colour treatment.  Finding a good salon is important because you do not want all your efforts in caring for your hair to go to waste by patronising a salon that will damage your hair through improper practices that may cause a setback on your hair journey.

After finding a good salon, do not neglect or mistreat your hair between salon visits. You should ensure you take care of your hair yourself in the days or weeks between the salon visits.  Neglecting or mistreating your hair may cause damage which even a good salon may not be able to reverse.

5 What works for her may not work for you

A hair regimen is unique to each individual.   Products which work perfectly for one lady may not work or be suitable for another.   A hair journey requires some trials with products and techniques to discover which are most suitable for your hair.  Start with a basic regimen using well recommended products.  You can then amend your regimen as you go along, if necessary.

6 Overall Health

A healthy lifestyle, drinking water, sleep, a balanced diet and exercise must not be overlooked.   A poor diet, illness, stress, hormonal imbalances etc are factors that can slow down the growth or increase the shedding rates of your hair.   If you think that you are experiencing hair loss as a result of health issues, medical conditions or hormonal imbalances you must see a doctor and/or trichologist. 

 

I hope the points mentioned above have not discouraged anyone from starting a hair journey.  I thought it was important to be frank and set out the reality of what a hair journey entails to prevent frustration.  I for one have found my hair journey rewarding.  Like any goal in life, it is satisfying when you meet and/or exceed your goals.   I learnt all the above facts before I began my hair journey but they didn’t deter me, if anything I was super excited to get going.

So ladies, are you up for the challenge?

Learn | Change | Grow